Let’s have a look at the job of PPC analysts and see how they can support the growth of your Amazon sales.
Running an Amazon store and making sure your business is earning profits can prove to be quite challenging. This is why you might need all the possible assistance, especially from professionals in the field. Among these, having an analyst from a PPC agency to monitor your ad campaigns is regarded as one of the most necessary investments.
So what exactly does a PPC analyst do? And how can they help grow your Amazon store? Keep reading to find out!
The Ins And Outs Of Being A PPC Analyst
What is a PPC analyst?
Before getting to know more about this position, start by familiarizing yourself with the most important keyword: PPC. PPC stands for pay-per-click, which refers to a marketing campaign where retailers have to pay a certain amount of money every time a user clicks on the ads.
This advertising model is becoming increasingly popular, as it is more cost-effective than pay-per-impression and less difficult to perform than SEO. For businesses looking to improve their brand awareness on a tight budget, PPC ads are the way to go.
By that logic, a PPC analyst is someone whose job is to plan and run your ad campaign. Their mission is to keep track of the PPC campaign, offer the most effective approaches, bid the relevant keywords, and provide an in-depth report of a campaign’s results, etc. So essentially, they are 100% in charge of whatever your campaign turns out to be.
Skills necessary to become a PPC analyst
Overseeing an entire ad campaign is no easy task, which means a PPC analyst must be thoroughly trained. Below are some of the essential skill sets required in a standard PPC analyst.
- Creative mindset: Ad campaigns comprise designs and copies, both of which cannot be created by someone unimaginative. Adding visually pleasing layouts with captivating texts help your ads appeal to customers on an individual level, thus increasing the clickthrough and conversion rate
- Technical skills: A PPC analyst is a position unique to digital marketing, so it should not be too surprising that anyone doing the job must be tech-savvy. They need to know the characteristics of each online platform, the landing page’s UI/UX, and sometimes even coding languages.
- Math skills: Whoever thinks advertising is all about words and arts must be seriously mistaken, as an ad campaign involves dealing with lots of numbers. Everything from measuring business metrics to evaluating the ad’s performance demands a flair for numbers as well.
- Stay updated: Digital marketing relies heavily on trends, which means a PPC analyst must always keep track of the Internet community. They have to find out what is viral, what the latest fads are, and how to make necessary adjustments to the ad campaign so that it resonates with potential customers.
- Communication skills: A PPC analyst is expected to maintain three-way communication. They have to deliver clients’ requirements back to their team members in a tactful way. At the same time, they need to discuss optimizing the ad campaign with clients, dealing with unexpected issues, managing expectations, etc. And one cannot do it gracefully if they fail to be vocal.
- Understand customer behaviors: A PPC analyst must approach their target audience from a psychological viewpoint and try to decipher the reasons behind their actions. Determining the intent of a brand’s potential customers helps a PPC analyst design a campaign that truly stands out.
Why Should Your Amazon Business Hire A PPC Analyst?
Running an ad campaign for your Amazon store regardless of the platform can be excruciating, especially if you do not have any experience regarding digital advertising. Thus, hiring a PPC analyst helps you make the most out of your ad spend in the following aspects.
- Get the right keywords: Failure to bid on the most relevant keywords would reduce the click-through rate of your ads, subsequently affecting the conversion, and lower the entire ROI of your campaign. A PPC analyst can do comprehensive keyword research and use them to strengthen your ads.
- Manage the timeline of a campaign: An ad campaign should last at least a week to generate some tangible results, and you might not always be there to follow and keep track of what is happening. But a PPC analyst can. They will closely monitor the flow of your ads, make sure content pops up on a predetermined date, prevent any delay or mistakes regarding when, where, and which ad to feature, etc.
- Modify the campaign when needed: Sometimes, you are already halfway through before realizing your ads have not worked properly. Panicked and disappointed, it is a natural response to keep things the same way. However, a PPC analyst can detect errors in the early stages and propose imperative changes to ensure your money does not go to waste.
- Assess the process: At the end of your campaign, there will be tons of business metrics waiting to be scrutinized. These statistics will point out whether your ad campaign has been fruitful or not. From there, a PPC analyst will garner relevant data, select metrics that matter the most, and offer a detailed interpretation of the ad campaign. You no longer have to flip through pages after pages of mind-boggling numbers.
- Raise the chance of success for the entire campaign: A PPC analyst usually has an extensive background in online marketing, particularly running ads on multiple platforms. As a consequence, they tend to have more insights regarding ads planning, customer behaviors, optimization strategies, etc. This knowledge allows them to handle your ad campaign down to the tiniest detail and set it up for optimal outcomes.
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Now that you have grasped the importance of having PPC analysts, it’s time to look up a reliable PPC agency – olifantdigital.com. Here, you will receive customized advice tailored to your Amazon business and make sure your ad campaign yields impressive results.