Tuesday, July 27, 2021

8 Common SEO Issues Facing eCommerce sites – DeepCrawl

According to a survey, more than 1.2 million are invested in the eCommerce business every single minute. The pandemic has also contributed hugely to this by encouraging a significant population to explore eCommerce services while they are stuck at home. While the demand for eCommerce sites is increasing, so is the number of eCommerce businesses. Thus if you want to beat other industry players, you will have to display outstanding performance in drawing and serving customers by implementing the  Brainvire eCommerce SEO: full feature set. 

What are some of the common SEO issues, and how to fix those?

Now that you have already started worrying about the possible SEO problems your eCommerce business might be facing take a deep breath and instead start learning. So before it takes way too late, begin incorporating the Brainvire eCommerce SEO: full feature set in your eCommerce website.

As of now, you can check whether you are making these eight common SEO mistakes:

  • Duplicate content

Duplicate content is quite common in eCommerce websites due to the overall structure of the site. However, if you are not careful with these, the SEO performance will be severely affected. For instance, if multiple categories and subcategories of products have URLs pointing to the same product page, the content is deemed redundant or unstructured. When search engines index this content, the results appear to be internal duplicates causing your website to be penalized. You can exclude areas susceptible to redundancy like product category pages from indexing by using specific protocols.

  • Identifying expired products

When products expire or go out of stock permanently, you can go ahead and remove the product pages from your website. So whenever someone clicks on the links, they would land into a 404 screen, which would lead to a substandard user experience. To resolve this issue, you would have to first identify such pages by crawling the URLs to see whether they take you to a 404 screen. Once you have spotted the pages, you can redirect the pages to products generating high traffic as of now.

  • Product pages are not optimized.

One of the primary SEO strategies you need to embed in your website is optimizing the content on all the pages of your eCommerce site. If your product pages are not optimized, Google’s algorithm will not gather relevant information from your site to respond to users’ search queries. To put an end to this problem, use relevant keywords in your product pages; however, while you are at it, do not overstuff it with keywords.

  • Duplicate product titles

You might think that only copied product descriptions seem to be an SEO issue, but it looks like even product titles which are not unique can also land you in trouble. If Google finds that your products’ title tags are also duplicated, your website ranking will fall. Although duplicate title tags are common in an eCommerce store, you will have to name them uniquely when you are offering multiple variations of the same product. For instance, you can create title tags by concatenating your brand, the model number, and the type of the product.

  • Product variations pages

If you offer multiple color or style variations of a single product, it would be best to create separate product pages for it. Because if you do so, Google will again find all these pages duplicate because of the similar content, and your page will rank poorly. Instead, you should make a single product page where a user can access all the color variations using a Javascript application.

  • ALT tags for images

Even if your site has appealing images, Google cannot translate them to text unless you put in ALT tags. So, you should write an accurate description of the product and relevant images whenever you are adding images.

  • Product reviews

If your eCommerce site does not consist of a customer review section, then it is time to restructure it. Brands with genuine user reviews are not only favored by prospective buyers but also search engines. You can encourage your customers to post their reviews in an app and then integrate it into your site to make it score high in SEO rankings.

  • Overlooking location pages

Do you know that you might be missing out on in-store purchases or opportunities that can be generated from your neighborhood? It is because you have not either updated your location pages or failed to link them to the other pages of your website. To fix this SEO issue, you should add location pages with complete information about your business address, contact number, operational hours and link them to your website.

Although these SEO issues might seem harmless, they can degrade the SEO rankings of your eCommerce site. To resolve it by incorporating effective SEO techniques before it gets too late.

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