A promotional pen is one of the most popular ways to get your name directly in front of your customers. But how do you make sure that the pen you choose will deliver the results you want?
Here are some things to consider:
- Quantity vs. Quality
If you aim to advertise your brand to a large audience then a low-cost plastic pen will often suffice. You’ll get more pens for your money and you’ll be able to target more people.
If, on the other hand, your promotion is to highlight the superiority of your service then you may want to choose a pen that reflects these qualities. A metal pen would be a good investment, in this case, personalized with an engraving.
- Bestseller Or Something Different
If you haven’t ordered Promotional Pens before then it’s best to stick with a best seller. These pens are tried and tested and usually combine the winning qualities of function, style, and price. Plus, if you want your pen to be used daily then a practical option is always advisable.
For a more distinctive promotion, however, you may want to consider a more innovative pen style. This will provide your customers with a memorable keepsake and give your promotion an additional impact.
The color of your pen may at first seem relatively unimportant but this is a key factor. You want your logo or message to be easily readable, so making sure there is sufficient contrast between the pen and your print colors is essential. Furthermore, some colors do not work well when printed so choosing a compatible pen color will make your logo appear both professional and harmonious.
Many Personalised Pens are also available with mix and match options so you can coordinate with your company palette for a sophisticated effect.
- Imprint Locations
The beauty of advertising on a promotional pen is that there is often more than one imprint location available. Usually, this involves the barrel, clip, or lid but it is also possible to create a truly bespoke adornment such as a customizable cap.
At the very least you’ll want to include your logo but it’s always a good idea to print your contact details. You don’t want your potential customers to remember your name and then have to search through the phone book for your number.
You’ve decided on your pen and now all you need is a supplier to deliver your product. Locality and price are obvious considerations but it is important not to overlook the importance of reputation and quality of service. You want to make sure that when your customers or prospects receive your pen, your logo will look exactly as intended. If your print is smudged or your logo is not faithfully reproduced in the colors you intended then this can have a damaging effect on your brand. The importance of dealing with a company with whom you can trust to deliver cannot be over-stressed.