The beauty industry is growing, with the nail tech business booming exponentially. Marketing your nail-tech business may sound like a no-brainer, with repetitive tips and strategies, but here are six foolproof ways to get your nail business the exposure and growth you crave.
Professional social media presence
Growing a business online would undoubtedly demand a practical and attractive social media presence. An online presence is a given if you wish to increase online but are stuck on making it impactful. Create a professional, dedicated Instagram page to showcase all of your work.
Build your Instagram profile and mention all of your services and any information necessary for reaching out to you: address, service catalog, kind of nails you can do, reviews, work portfolio, working hours, etc. Aim to build your brand by regularly posting high-quality pictures of your work.
Without posting proof of your job, you’re least likely to make it big in the nail tech market, so work towards building your content to establish trust with your audiences. Request clients to tag you in their posts or stories if they show off their new nails and use them as proof/reviews for your page.
Leverage referrals
Nothing better builds credibility and trust in the market than word-of-mouth marketing and positive remarks from happy clients. Use your recurring happy clients to market your work and reward them for their efforts.
Offer your loyal customers discounted rates for customers who avail themselves of your services through them. Create a list of dedicated referral codes for your recurring customers and ask them to pass them on to avail of exclusive deals, discounts, and surprises.
For starters, you could set a minimum five referral policy for one customer and see how that pans out. You could also add a small discount for customers visiting you through referrals, allowing you to boost sales, grow your clientele, and establish trust with your existing and new customers.
Use print media
With the onset of digital media, many believe that print advertising and marketing have gone out of style. For those who think this could be missing out on lucrative opportunities, here’s how to use this to your advantage. Posters and flyers are two great print media resources that can help attract clients to your business.
Work towards making attractive posters that align with your business’s aesthetic and informative flyers, highlighting your services, prices, and why your work is different. If you’re short on time, use PosterMyWall’s free nail salon poster templates to get inspiration and your creative juices flowing.
You can even add a QR code leading to your business profile to allow people to access your page ASAP. Adding little conveniences can help you attract audiences correctly and make a lasting impression.
Collab with influencers
Influencer marketing is the new way to promote one’s business, and its impact is boundless. Businesses often thrive off their influencer collaborations because of how much credibility and trust influencers hold.
Work on finding influencers in the beauty and lifestyle industry who serve the kind of audience you wish to target. This strategy can prove successful when you deeply understand your audience: Do you deal with beauty enthusiasts, minimalists, maximalists, professionals, and drag queens? Once you know your audience, you can select influencers based on their niche and work towards collaboration.
Invite these influencers over for a nail pampering session in return for genuine reviews on their page about your services. Additionally, you can benefit from referrals in this stage by offering influencers their referral codes for their audiences.
Run paid ads
Initially, you may need to give your business a little nudge to make your account look professional and tap into the right audience. Your business won’t skyrocket overnight, and with organic growth, you may need to work on it for a long time with little to no results.
For optimal results, it is best to use a mix of Google Ads and social media ads (meta ads for best results). With Google ads, you’ll rank higher in local Google searches, helping your business gain much-needed exposure in your local community and develop your local clientele.
You can tap into your digital market and target it more directly with meta ads. Make your ads visually appealing and creative, ensuring you add a call to action to encourage audiences to book with you ASAP.
Have a professional website
A website is a digital front desk for your home-based salon business, and it can get a lot done for your business. With an active and functional website, you can aid convenience for your customers, helping to grow your business, form lifelong relationships, and offer a unique experience to your customers.
Design and create a website that is easy to navigate and offers all your essential business information. Incorporate an online booking system in your website to help reduce booking time and efficiently manage your bookings and time. An online booking system can help customers see your schedule and book a time that suits them best without repeatedly calling you to check availability.
It can help customers have unrestricted access to free slots without any hassle and streamline their managerial operations more effectively. Lastly, make your website mobile-compatible to remove the hassle of operating it via a laptop or tablet. Mobile compatibility can be a game changer; many neglect its underrated convenience.
With these strategies, you’re all set to start growing your business. Watch your business thrive, and your clientele expand as you work towards increasing your brand. Keep your brand authentic and your personality true, and opt to provide the best service, as that’s what matters in the end. Good luck!